My passion for beauty has started early on. I still vividly remember a Christmas present that included a toy mobile phone filled with glittery eyeshadow and lipgloss. From that moment on, my fascination with beauty only continued to grow.
For several years, I ran my own blog, mainly focusing on beauty and lifestyle topics. In 2017, I had the opportunity to work as a freelance content creator and blogger for haar-shop.ch, a Swiss beauty online shop. I had the creative freedom to choose my own topics and was responsible for both the visuals and the blog content.
Later I secured a marketing internship at one of the biggest beauty companies: Estée Lauder. I was captivated by the dynamic and fast-paced environment of a global corporation and learned an incredible amount during my time there. Even today, when I scroll through their Instagram feed, I think, “I posted that!”.
My beauty journey then took me to PerfectHair.ch, another Swiss beauty online shop. There I was able to create whole campaigns from landingpage to newsletter.
Over the years, my knowledge and experience in the beauty industry grew immensely. At some point, though, I paused my own blog. Life got busy, especially with full-time jobs, and I lost a bit of direction. Still, I often found myself thinking about how I would approach certain texts or campaigns differently. Working within the boundaries of corporate guidelines and visions eventually felt limiting.
Now, I’m ready to take matters into my own hands—to create content that truly reflects my voice, my values, and my vision of beauty.
Work With Me
Whether you are a beauty brand, lifestyle company or creative business, I help you bring your story to life. With a background in copywriting and a strong editorial eye, I create content that feels authentic and connects with your audience. From compelling website copy and product descriptions to UGC-style content, blog posts and branded editorials, I craft words and visuals that not only look beautiful but also build trust.
Please feel free to get in touch via e-mail at hello@createdbyblanka.com.